Founder
Mo
Founder. Fifteen years across multi-site hospitality operations before starting Preshift. Owns the strategy.
About Preshift
Started by operators, not consultants.
50+ years running sites across the UK before we built this. We know the problems because we lived them.
Book a call
★ small & senior team · 50+ years between us
01 ·Why we exist
We know the stack inside out.
Deep industry knowledge. Tight working relationships with the tech partners that actually matter.
Years inside operator teams means we've used most of the tools you're weighing up. We know which integrations break under load, which support desks actually answer, and which roadmaps are still vapour two years later.
We work hand-in-glove with the vendors worth working with. Direct lines to product teams, early sight of features before they ship, and the leverage to get something fixed on your account when it matters.
02 ·The team
Small and Senior team.
50+ years between us. Senior people on every account.
Commercial Director
Samantha
Heads commercial, partnerships and marketing. Background as head of marketing in forward thinking hospitality groups. Runs marketing on every Preshift engagement and the reporting tech behind it.
Operations Director
Andrew
Twenty five years in multi-site operations before Preshift. Heads tech operations across every account: POS, payments, KDS, labour, delivery, vendors. Deep industry knowledge and expertise.
A wider team sits behind the senior leads: IT managers running site rollouts, data analysts building the morning reports, developers shipping the integrations between your stack, a support team picking up the WhatsApp through service, and designers shaping every Preshift surface.
03 ·How we work
Six things we'll always do.
The non-negotiables. Break one of these and the whole thing breaks.
Tell you what we'd do if we owned the place.
Not what the vendor wants you to hear. Not what's easiest to sell. What we'd do with our own money.
Price by the shape of the work.
Retainer or project. No six-figure engagements. No lock-ins. 30 days' notice on retainers; project fees run to completion.
Own the vendor calls.
You don't need another portal login. We sit between you and the stack.
Bring the cost benchmarks.
Your fees and costs mean nothing without the rest of the sector's numbers. We bring them both.
Say when we're wrong.
Tech changes. We update the plan quarterly. Pretending is expensive.
Stay senior.
Senior people on every account. Small team, knows their stuff.
04 ·Operators we've worked with
Real groups. Real venues.
A snapshot of operators we've run tech and marketing for.
05 ·In the room
What operators actually say.
“Preshift are so great at what they do, it elevates me at my job.”
BK
Operations Manager · Bermondsey Beer & Kitchen
“Notable efficiencies. Significant savings on variable costs. With data to prove it.”
ST
Operations Manager · Livelyhood Pubs
“Unbiased advice. They picked what was right for us, not the vendor with the biggest kickback.”
JA
Finance Director · Duke of London
whenever you're ready
Say hi.
30 minutes. No sales deck. No commitment. Just an honest conversation about your stack.