Audit
£1,200 + VAT. Every platform, every contract, every cost line. Plain-English findings in 14 days, credited against your first invoice if you proceed.
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Your tech and marketing stack. Off your plate.
Preshift runs the technology and marketing behind UK multi-site hospitality operators. Tech, marketing, or both. Scoped to your group. Senior team, day one. Month-to-month, 30 days' notice.
Start with the AuditBook a callBespoke retainer or fixed-scope project · scoped by your £1,200 Audit
12+
groups onboarded
Day 1
senior tech + marketing team
24/7
break-fix support SLA
30 days
notice. No long contracts.
01 ·What we manage
Technology and marketing, run for you.
Two disciplines, one senior team. Take all of it or pick what fits. Split by expertise, never siloed.
Technology
Vendors + contracts
- POS, payments, hardware, broadband, security cameras
- Renewal calendar with 90-day alerts
- Competitive tenders + commercial negotiation
- Integration map across the stack
- Vendor escalation, on call
Support + uptime
- 24/7 break-fix support hotline
- 19-minute average ticket resolution
- Printers, prices, payments: the things that stop a service
- Weekly support summary, monthly check-in
- On-call escalation to a senior engineer
Build + rollout
- New-site openings, end-to-end
- POS migrations + workforce platform changes
- RFP / vendor tender management
- Integration builds (POS ↔ CRM ↔ loyalty ↔ payroll)
- 30-day snag window on every project
Marketing
Strategy
- Marketing audit + 90-day roadmap
- Brand + positioning
- Customer-data plan
- Recruitment of your in-house hire
Channels
- CRM + customer-data platform
- Loyalty + rewards
- Email + marketing automation
- Paid media (Meta, Google) + tracking
- SEO + local discoverability
Reporting
- CAC + ROAS by channel
- Cover lift by campaign
- Loyalty + repeat-rate movement
02 ·How it starts
Most engagements begin with the Audit.
Fix
We renegotiate contracts, replace what's broken, rebuild integrations. Card fees, vendor lock-in, dormant CRM, wasted ad spend. The savings are in the detail.
Run
Ongoing management. 24/7 support, vendor calls, campaigns and paid media, new-site rollouts, daily reporting and a monthly marketing performance review. Month-to-month, 30 days' notice.
03 ·Ways to engage
Three ways to engage.
Take technology, marketing, or both. Every engagement is scoped and priced after your £1,200 Audit. No rate card, no guesswork. Month-to-month, 30 days' notice, all prices ex VAT.
Senior backstop · tech or marketing
Starter.
Senior eyes on your stack without a full department yet. Business-hours support and oversight for groups that have someone in seat but want senior cover behind them.
A senior backstop for groups that aren't ready for a full tech or marketing department. Month-to-month, 30 days' notice.
- Business-hours tech support (email + WhatsApp, same-day SLA)
- Vendor renewal calendar with 90-day alerts
- Senior oversight of marketing spend + agency briefs
- One marketing campaign cycle executed each month
- Day-one audit: every platform, contract and cost line mapped
- Cover-traceable reporting (CAC, ROAS, repeat-rate)
Priced by the Audit
Bespoke
Scoped to your group · ex VAT
Most picked
Fully managed · your fractional CTO + CMO
Growth.
We become your tech and marketing department. GMs phone us, not you. 24/7 support, full vendor and agency management, campaigns and rollouts run end to end.
Your fractional CTO, CMO, or both. Senior London team, day one. Month-to-month, 30 days' notice.
- Senior London team, day one. Dedicated account lead.
- 24/7 break-fix support (19-minute average resolution)
- Full vendor + contract management and active renegotiation
- Unlimited tech managed across the group
- CRM, loyalty, paid media, SEO, email: set up or rebuilt
- Cover-traceable reporting (CAC, ROAS, repeat-rate)
- New-site rollout capacity included
- Preshift Reports Core included
- You own everything we build
Priced by the Audit
Bespoke
Any group size · ex VAT
Group-wide · 15+ sites
Enterprise.
Fifteen or more sites, multi-brand or PE-backed. Dedicated senior account lead, group-wide tech and marketing governance, board reporting.
Bespoke scope, priced to your group size, brand count and depth of governance.
- Dedicated senior account lead
- Group-wide tech infrastructure + governance
- Multi-brand strategy + cross-brand campaigns
- Group-wide data infrastructure (POS ↔ CRM ↔ loyalty)
- Board + investor reporting cadence
- Tier-1 vendor relationships, 24/7 escalation
- M&A integration when you bolt on a brand
- Quarterly executive review with the founders
Pricing
Bespoke
Scoped to your group
Prefer a one-off? We also take fixed-scope projects: one defined deliverable, one fixed fee, a clear start and end. Standalone or alongside any retainer.
04 ·Compared to hiring internally
Senior expertise. Without the salaries.
What head office actually pays to build tech and marketing leadership in-house, and what we cost instead.
Internal Head of Tech
£125–175k
/year, all-in
Senior in-house Head of Tech in London hospitality, fully loaded (salary, NICs, pension, recruitment).
- One person's capacity
- 3–6 month hire process
- Single point of failure
Internal marketing team
£220k
/year, all-in (team of 3)
Marketing Director, Manager and a Designer or Social lead. Fully loaded with recruitment, NICs and tools.
- 3–6 month hire process
- Junior team learning your sector
- Stack still needs building
Preshift Managed Service
Bespoke
retainer or fixed-scope project
Senior team day one. Tech, marketing, or both, scoped to your group. Retainer or fixed-scope project. Enterprise bespoke for 15+ site multi-brand groups.
- Whole senior team behind your account
- Onboard in 2–4 weeks
- Retainer or one-off project
- No long contracts. 30 days' notice.
05 ·Receipts
Real operators. Real numbers.
Three groups we run tech, marketing, or both for. Click through for the workings.
06 ·FAQ
Things operators ask.
Can I take tech only, or marketing only?+
Yes. The managed service is scoped to your group, you can take technology, marketing, or both. Pricing scales with what you hand over, group size, site count and stack complexity.
What's the difference between Starter, Growth and Enterprise?+
Starter is a senior backstop for groups that already have someone in seat: business-hours support and oversight. Growth is the full managed service, we become your tech and marketing department, your fractional CTO, CMO, or both, with 24/7 support and everything run end to end. Enterprise is for 15+ site, multi-brand or PE-backed groups: a dedicated senior lead, group-wide governance and board reporting. Every tier is scoped and priced by your Audit.
Why don't you publish fixed prices?+
Because every stack is different, and a fixed monthly number would either overcharge a simple setup or underdeliver on a complex one. The £1,200 Audit measures exactly what you're running, then we price the engagement to it, no rate card, no guesswork. You get a clear number scoped to your group before you commit to anything.
Do you do one-off projects, or only retainers?+
Both. Most groups run an ongoing retainer, but we also take fixed-scope projects: one defined deliverable, one fixed fee, a clear start and end, a POS migration, a CRM cleanup, a new-site opening. Available standalone or alongside a retainer.
Can you take over from our marketing agency?+
Yes, and it's often the trigger. We audit what the agency bills against what it delivers, then either take the channels in-house with us or manage the agency on your behalf. Every pound of spend gets reported back to covers, and you own every account and asset we build.
Why do most engagements start with an audit?+
We don't propose solutions to problems we haven't measured. The £1,200 Audit maps every platform, contract and cost line so the managed service is scoped to what's actually there. If you proceed within 60 days, the audit fee is credited against your first invoice.
How quickly can you onboard us?+
Two to four weeks typically. Audit first, then we take over vendor relationships, credentials and support, and stand up the marketing stack.
What's the contract?+
Month-to-month, 30 days' notice. We hand back credentials, contracts and everything we build, in full. No retention tactics.
What does enterprise look like?+
Fifteen or more sites, multi-brand, or PE-backed groups get a dedicated senior account lead, group-wide governance and board reporting, scoped bespoke to your group.
Off your plate
Hand us the stack.
Tech, marketing, or both, on a retainer or as a fixed-scope project. Most managed engagements start with the £1,200 Audit, credited against your first invoice if you proceed within 60 days.