18,000 contacts on the database.
Nobody knows what works.
Three years of email captures. No segmentation, no attribution, no idea which list drove which cover. Send rates dropping, opt-outs creeping. Nobody has owned the database in eighteen months.
← Home
Bums on seats. Not followers.
Preshift Marketing rebuilds marketing for UK multi-site hospitality and retail operators. Every pound spent traces back to a cover. Senior team, day one. Then we hire someone you own and step out.
<14 days
to first 90-day roadmap
4–6 months
audit to full handover
7x cheaper
than a full internal team
0%
vendor or agency commissions
01 ·What we manage
Your marketing stack, managed.
Three areas. We can take all of it, or pick what fits. Bums on seats, not followers.
Strategy
- Marketing audit + 90-day roadmap
- Brand + positioning
- Customer-data plan
- Recruitment of your hire
Channels
- CRM + customer-data platform
- Loyalty + rewards
- Email + marketing automation
- Paid media (Meta, Google) + tracking
- SEO + local discoverability
Reporting
- CAC + ROAS by channel
- Cover lift by campaign
- Loyalty + repeat-rate movement
02 ·When marketing isn't working
Sound familiar?
Database. Loyalty. Spend. Agency. Four places marketing money quietly leaks. We pick up. We fix. Most inside a fortnight.
Loyalty programme costs £1,200/month.
4% of members active.
Points loyalty bolted on three years ago and never audited. You're paying for members who haven't visited in a year, with no win-back logic and no plan for the dormant ones. The maths is upside down.
£4,800/month across paid, agency, attribution.
ROI unknown.
Five line items, five reports, five different attribution models. Nobody can tell you which channels actually buy you covers, and the agency isn't in a hurry to find out.
Six-figure agency retainer, locked in.
No transparent reporting.
Decks that don't reconcile to your bookings. Vendor contacts routed through them. Capability never moves in-house. The renewal email is already on the calendar.
03 ·Ways to engage
Three ways to engage.
Watch the numbers and supervise the stack from £3,995/mo. Run it for you, hire your replacement and hand over from £6,995/mo. Enterprise bespoke for 15+ site groups. One-off projects available alongside any tier. All prices ex VAT.
Supervise + execute · for in-house teams
Lite.
For operators who've got marketing strategy covered in-house but need senior execution and oversight behind the scenes. Lite is the systems, data, and budget layer. We make sure what you're already paying for is actually working, and that every pound spent shows up in covers.
Strategy and campaign direction stay with your in-house lead. If you don't have one, you want Growth.
- CRM hygiene: segmentation, deduplication, opt-in management
- Email + lifecycle automation, built or expanded
- System audits - kill the duplicate and redundant tools you're paying twice for
- Vendor management: renewals, briefs, escalations, relationship ownership
- Budget oversight across paid, agency and platform fees
- Customer data collection, cleaning and activation
- Cover-traceable reporting (CAC, ROAS, repeat-rate, retention)
- Ad-hoc campaign support when your team needs extra hands
From
£3,995/month
Most picked
Run it for me · 4-6 month engagement
Growth.
For operators without a marketing lead, or with one who's drowning. We audit where you are, run the full marketing function for 4-6 months, then recruit and train your in-house lead to take over. Strategy, campaigns, systems, agencies - the lot. You own everything we build. No retention games.
You own what we build. We hand the keys back to head office, train your team, and give full transparency on what's working.
- Everything in Lite, plus:
- Marketing strategy + 90-day roadmap, owned by us
- Campaign management end to end: planning, briefing, execution, measurement
- Loyalty programme: design, launch, or rebuild
- System launches: apps, CRM, loyalty tools, reservations
- Agency management across social, paid, OOH, design and web
- Recruit and train your in-house hire, hand the keys back
- Full documentation: systems, processes, accounts, vendors
- Enhanced reporting: board-ready, brand-level, campaign-level
From
£6,995/month
Group-wide · 15+ sites
Enterprise.
Fifteen or more sites, multi-brand, franchises, or PE-backed groups that need more horsepower than Growth can give you. Bespoke scope, scaled team, founder-level oversight.
Bespoke scope, priced to your group size, brand count and depth of governance.
- Everything in Growth, scaled to your group
- Multi-brand strategy + brand-level governance
- Group-wide data infrastructure (POS ↔ CRM ↔ loyalty)
- Cross-brand campaign coordination
- Regional + multi-territory rollouts
- Board + investor reporting cadence
- Tier-1 vendor relationships, escalation on call
- Franchise marketing systems + multi-unit rollout playbooks
- Quarterly executive review with the founders
Pricing
Bespoke scoped to your group
or, one-off
Marketing project · fixed scope
Fixed-scope project.
Focused, fixed-fee work for an existing marketing team. We tackle one specific deliverable, document the result, hand you back the keys, and step out.
Pricing
Custom per scope
Typical scopes
- CRM data migration
- Loyalty campaign
- Agency reporting
- Website build
- Agency tendering
- Project management
04 ·Preshift versus hiring internally
Senior expertise. Without the salaries.
What head office actually pays to stand up a marketing function in-house, and what an agency-only setup costs.
Internal marketing team
£220k
/year, all-in (team of 3)
Marketing Director, Marketing Manager, plus a Designer or Social lead. Fully loaded: salaries, NICs, pensions, recruitment fees, tools. 2026 London hospitality bands at central percentiles with ~25% on-cost loading.
- 3–6 month hire process
- Recruitment fees, pensions, NICs
- Junior team, learning your sector
- Stack still needs building
Preshift Marketing
From £3,995
/month · scoped to group and stack
Senior team day one. Lite oversight + execution from £3,995/mo. Growth audit-run-handover from £6,995/mo. Enterprise bespoke for PE-backed multi-brand groups.
- Senior team, day one
- Vendor + agency renegotiations on your behalf
- Cover-traceable reporting from week one
- Hire and hand over your in-house lead
Agency-only
£40–80k
/year, ongoing
Specialist agencies charge less than a team but cap out at executional capability. You keep paying. Capability never moves in-house. Renewal pressure baked in.
- External capability, never owned
- Long-term retainer lock-in
- Vendor referral commissions
- Strategy still on your plate
05 ·How it works
Audit, run, hand over.
Audit
We audit where you're at. Your team, your agency, your stack, your data. We tell you what's working, what's wasted, and what's missing.
Run
We run it. Strategy, data cleanup, paid media, CRM, loyalty, reporting. We negotiate with vendors. We tie everything together. Bums on seats, not followers.
Hand over
We hire the right person to take over and continue forward. Full transparency on what's working. You own everything we build.
06 ·Real receipts
Bums on seats. Real numbers.
From no marketing function to a launched app, a rebuilt brand, and an in-house team. The full workings, with receipts.
Preshift Tech + Marketing
Wenzel's The Bakers
45,000 app downloads in 4 weeks · £0.55 blended CPI · 108 sites
POSApp launchBrandFractional MD
Preshift Marketing
Open House Group
+132% avg lead value · 10 automations live · 5x active mobiles
CRMSevenRoomsTripleSeatme&u
Preshift Tech + Marketing
Birdhouse Group
£47K saved · 30,000 customers found
POSPaymentsCRMMulti-venue
07 ·FAQ
Things operators ask.
What's the difference between the retainer tiers?+
Lite (from £3,995/mo) is for operators who already have someone running marketing day-to-day, we supervise, brief agencies, and execute one campaign cycle a month. Growth (from £6,995/mo, 4-6 month engagement) is the full audit, run it, hire someone to take over, hand the keys back. Enterprise is bespoke for 15+ site groups or multi-brand operators. A Marketing Project is a fixed-fee one-off for a specific deliverable.
How quickly can you onboard us?+
Two to four weeks for the audit and a 90-day roadmap. Lite retainers go live inside a fortnight. Growth engagements front-load the stack rebuild in months one to three.
Do you keep working with us after handover?+
Up to you. Marketing capability should live inside your business, so most Growth engagements end at handover. If you want senior eyes on it after, drop down to a Lite retainer. If you want us to keep running it, stay on Growth. Either is fine. Neither is a trap.
Do you take a cut of agency or platform fees?+
No. We're vendor-agnostic. Our fee is what's on the page. We don't take referral commissions, kickbacks, or platform percentages. That's the whole point.
What if our marketing manager leaves after handover?+
If you're already on a Preshift retainer, we can step back in to bridge the gap. Marketing-only clients can buy a top-up project to onboard a new hire. We don't lock you in either way.
08 · whenever you're ready
Let's talk about your tech.
Half an hour on Zoom or in person. We'll show up with questions, not a slide deck.