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Preshift Tech

Duke of London

Whole stack from scratch. Open on the day we said.

TypePremium London venue
SitesStandalone destination venue
EngagementPre-opening tech build + go-live

01 · the challenge

The challenge

New venue opening with no incumbent technology, no legacy contracts and no time for second-guessing. A date in the diary, a fit-out crew on site, and a long list of platforms to choose, contract, install, integrate and train staff on, all before doors opened. The standard ways an opening slips: a payment terminal that arrives the day after the soft launch, a booking system that hasn't been trained on, a reporting feed that nobody set up because everyone thought somebody else was doing it. We were brought in to make sure none of those happened.

02 · the approach

How we approached it.

  1. 01

    Tech stack picked end-to-end

    POS, payments, bookings, ordering, rotas, comms, Wi-Fi and back-office reporting selected in one sweep. Each contract benchmarked, negotiated and signed against a single deployment date so nothing arrived late. The stack was chosen for the next twelve months of trading, not just opening week.

  2. 02

    Single timeline for every vendor

    One shared schedule covering install windows, hardware delivery, staff training and go-live. Every vendor knew their slot, their pre-requisites and what landed on top of them. No vendor ever had the excuse of "we didn't know".

  3. 03

    Pre-opening dress rehearsal

    Two full-service rehearsals on the actual stack, with rotas loaded, menu items synced, payment terminals live and the reporting dashboard catching every test transaction. Found the things that always go wrong on opening night and fixed them on a Tuesday.

  4. 04

    Opening night on-site

    Preshift on the floor for first service to catch and resolve issues before they reached guests. Comms lines into every vendor's support team kept on hot standby. By midweek, the team was running the floor without us standing behind them.

  5. 05

    Reporting live from day one

    Sales, labour, covers and payment data flowing into one daily 07:00 report from the morning after the first service. No "we'll fix reporting in month two". The numbers were there before anyone asked for them.

03 · the results

The results.

On the day

we said opening would happen

1

tech partner across the build

07:00

daily reporting from day one

An opening that went on the day we set, on the stack we picked, with reporting running before the first weekend wrapped. Nothing flashy. Every vendor in place, every staff member trained, every platform talking to the next one. The team got to focus on the floor. One of a handful of pre-opening builds we've delivered this year. It made this page because the dates, the stack and the reporting all landed exactly where we'd planned six months earlier.

Next up

NAAFI

whenever you're ready

Let's talk about your tech.

Half an hour on Zoom or in person. We'll show up with questions, not a slide deck.